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THE MBA EDGE
ISSUE OF DIPLOMA
FAST TRACK SYSTEM
FEE OF MBA
DISPATCH OF STUDY MATERIAL

MBA (Customer Relation Management)

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The MBA Program of IIPM focuses on knowledge and skills required by management professionals who plan to work for Indian and multinational corporations. It provides the students with a general management perspective and introduces them to the latest concepts and practices related to functional areas of management. The substantive exposure to Indian and international management practices with a strong case-study orientation is a unique feature of the MBA Program. In addition, the MBA Program is structured in a flexible manner so that working executives can pursue this program without disturbing their careers. IIPM's Pharmaceutical Marketing MBA is the only industry-specific course designed for Pharmaceutical Professionals. As competition for professional advancement intensifies, understanding the latest techniques in management, innovative marketing strategies and effective methods for corporate growth are a necessity. In an ever-changing business environment, the MBA in Pharmaceutical Management equips you with the knowledge needed to stay ahead of the competition.
MBA (CRM) is industry-specific program prepares Pharmaceutical Executives with the knowledge and skills required to lead the industry in the 21st century

 Masters Diploma in  Business Administration (Customer Relation Management)
Duration 2 Year ,   Eligibility : Any Degree
4 Semester of 6 month each
Semester-I
Semester-II
Compulsory subjects

PM 09 Managing Men
PM 12 Principles of Management
PM 19 Finance for Managers
Optional Subject (select any one)
PM 10 Business Environment
PM 40 Quantitative Techniques for Managers

*Award : Diploma in Management 		Compulsory subjects

PM 14 Marketing Management
PM 18 Managerial Economics
PM 25 Strategic Management & Entrepreneurship
Optional Subject (select any one)
PM 49 E-Commerce
PM 66 ERP & MIS

*Award :Advance Diploma in Management
Semester-III
Semester-IV

Compulsory subjects


PM 64 Consumer Behaviour.

PM 67 Customer Relation Management.

PM 68 CRM in Service Industry.

PM 69 Customer Response Management.

Optional Subject (Select One)

PM 39 Research Methodology.

PM 50 Project work.

*Award : PG Diploma in CRM.

 Compulsory subjects

PM 07 Business Communication
PM 13 Business Laws
PM 33 Project Management
Optional Subject (select any one)
PM 17 Marketing Research
PM 24 Corporate Governance and Business Ethics 
 

*Award : Masters Diploma.

Note : PM 17 may be opted in Sem 3 0r Sem 4
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