PM-80 Services Marketing: Strategy & Case Studies

Services Marketing: Strategy & Case Studies is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Service Quality, Customer Relations, Branding
• Service Marketing in India
• Sector-Specific Case Studies

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA