Curriculum

CT-03 — Principles of Hospital Planning

Hospital & Healthcare Management

• Hospital Planning and Design
• Outpatient Services, The Nursing Unit, Nursing Services
• Radiology Services, Laboratory Services, Operation Theatre Suite
• Pharmacy, Central Sterile Supply Department
• Hospital Infection, Hospital Utilisation Statistics
• Evaluation of Hospital Services, Casualty & Emergency Services
• Organization and Management of Dietary Services in a Hospital
• Housekeeping and Maintenance Services

CT-04 — Essential Elements of Hospital Administration

Hospital & Healthcare Management

• Marketing Management
• Human Resource Management and Industrial Relations
• Purchase Management and Maintenance Management

CT-05 — Community Health, Demography & Biostatistics

Hospital & Healthcare Management

• Community Health, Clinical Spectrum of Disease
• Epidemiological Methods & Diagnosis & Treatment
• Introduction to Bio-Statistics-Presentation of Data
• Sampling Methods, Test of Significance
• Demography & Vital Statistics
• Measures of Population & Vital Statistics
• Population Studies & Family Welfare

CT-06 — Medical Records & Hospital Inventory Management

Hospital & Healthcare Management

• Basic Principles, Organisation Space & Equipment Requirement
• Structure & Content, Diagnostic Classification & Coding
• Medical Audit, Preservation of Medical Records
• Medical Statistics, Quality Assurance, Medical Certificates
• Legal Aspects, Materials Management
• Inventory Management, Norms for Inventory, ABC Analysis
• Economic Order Quantity, Material Handling
• Store Keeping & Warehouse Management

CT-08 — Functional Hospital Organisation

Hospital & Healthcare Management

• Disposal of Hospital Waste
• Public Relations in Hospitals
• Ethical and Legal Aspects of Hospital Administration
• Quality Assurance through Records Review and Medical Audit
• Schedules of Accommodation
• Classification of Various Services, Areas and Departments in a Hospital

CT-116 — Health Care Management

Hospital & Healthcare Management

• Health Care Systems Overview
• Healthcare Delivery Models
• Quality in Healthcare

CT-117 — Emerging Areas of Healthcare

Hospital & Healthcare Management

• Telemedicine
• Digital Health
• Healthcare Innovation

CT-118 — Programs of Health Care Systems

Hospital & Healthcare Management

• Public Health Programs
• Private Healthcare Systems
• Healthcare Policy

CT-09 — Entrepreneurship

Entrepreneurship & Strategic Management

• Entrepreneur and Entrepreneurship
• Entrepreneurship Development in India
• Intellectual Property, Family Business
• Entrepreneurial Motivation, Entrepreneurial Support
• Promotion of a Venture, Raising of Funds & Venture Capital
• Entrepreneurial Marketing, Networking
• Growth, Nature and Scope of Business
• Exit Strategies and Social Responsibility

CT-10 — Strategic Management

Entrepreneurship & Strategic Management

• The Strategic Planning Process
• The Business Vision and Company Mission Statement
• Hierarchical Levels of Strategy, PEST & SWOT Analysis
• Competitive Advantage, Porter's Five Forces
• Porter's Generic Strategies & The Value Chain
• Vertical & Horizontal Integration, Ansoff Matrix
• BCG Growth-Share Matrix & GE/McKinsey Matrix
• Core Competencies & Global Strategic Management
• Porter's Diamond of National Advantage
• Foreign Market Entry Modes
• Entrepreneur and Entrepreneurship Development in India

CT-11 — Human Resource Management

Human Resource Management

• Introduction to HRM
• HRM Trends in Dynamic Environment
• Career Planning and Development
• HR Information System
• Current Trends in HR

CT-12 — Human Resource Planning

Human Resource Management

• Macro Level Scenario of Human Resources Planning
• Concepts and Process of Human Resources Planning
• Methods and Techniques: Demand Forecasting
• Methods and Techniques: Supply Forecasting
• Job Analysis, Description, and Job Evaluation
• Selection and Recruitment, Induction and Placement
• Performance Appraisal and Overview
• Transfer, Promotion and Reward Policies
• Training and Retraining
• Human Resource Information Systems
• Human Resource Costs
• Human Resource Accounting and Audit
• Emerging Trends and Issues in HRP

CT-13 — Industrial Relations

Human Resource Management

• Introduction to Industrial Relations, Trade Unionism
• Employers' Federations, Collective Bargaining
• Workers' Participation in Management, Employee Grievances
• Industrial Disputes: Prevention, Industry and Disciplinary Proceedings
• Industrial Relations Settlement
• Labour Welfare and Social Security
• Wage Policy and Regulations, Bonus
• Relevant Features of Some Acts

CT-14 — Organisation Development

Human Resource Management

• Introduction to Organisation Development
• Ethics in OD, Action Research
• Organisation Development Interventions
• Power and Control Issues in Organisation
• Knowledge Management

CT-73 — Managing Human Resources

Human Resource Management

• HR Development Systems
• Personnel Management Environment in India
• Manpower Planning, Recruitment, Selection & Induction
• Training, Career Planning, Motivation & Productivity
• Job Description, Analysis & Evaluation
• Performance Monitoring & Appraisal
• Employee Compensation & Welfare Laws
• Grievance Handling, Discipline, Retrenchment
• Trade Unionism, Collective Bargaining, Industrial Democracy

CT-15 — Research Methodology

Research & Methodology

• Nature and Significance of Social Research
• Concepts of Social Science Research
• Stages in Research Process
• Hypothesis, Theory and Facts of Social Science
• The Design of Research
• Methods of Data Collection-I & II
• Sampling, The Case Study Method, Survey Method
• Technique of Interviewing, Questionnaire, Schedule
• Data Processing, Model Building and Decision Making
• Analysis and Interpretation of Data
• Statistical Tests in Management Research
• The Research Report, Value Judgements
• The Computer: Its Role in Research

CT-32 — Marketing Research

Marketing & Sales Management

• Introduction to Marketing Research
• Research Management, Value of Information
• The Research Process, Research Design
• Data Collection, Processing & Analysis
• Testing Hypotheses, Sampling Designs, Interviewing
• Identifying Market Segments, Product Research
• Advertisement Research & Media Selection

CT-33 — Marketing Management

Marketing & Sales Management

• Introduction to Marketing Management
• Marketing Planning, Marketing Research
• Market Segmentation, Study of Consumer Behaviour
• Product Development
• Branding, Packaging and Labelling
• Pricing Policies, Channels of Distribution
• Physical, Wholesale and Retail Distribution Management
• Advertising and Sales Management
• Market Analysis

CT-34 — Principles of Sales Management

Marketing & Sales Management

• Introduction to Sales Management
• Sales Forecasting and Budgeting
• Sales Organisation
• Salesman Recruitment and Training
• Remuneration of Salesmen
• Sales Territory and Quota
• Salesmanship and Evaluation
• Sales Display
• Ethics in Sales Management
• AI for Sales & Marketing

CT-35 — Advertising Management

Marketing & Sales Management

• Purpose and Function of Advertising
• Advertising in Marketing Mix, Appeals in Advertising
• Advertisement Layout, Advertising Budget
• Selection of Media
• Advertising Agency Functions & Coordination
• Brand Management: A Practical Approach
• Public Relations, Advertising and Macro-economics
• Real-Time Case Studies

CT-36 — Consumer Behaviour

Marketing & Sales Management

• Basics of Consumer Behaviour & Buying Environment
• Needs, Motivation, Personality & Perception
• Learning & Attitudes
• Groups/Reference Groups & Family
• Social Class, Culture & Subculture
• Consumer Society and Customer Delight
• E-Consumer Behaviour, Consumer Research

CT-37 — Brand Management

Marketing & Sales Management

• Competition and Branding, Concept of a Brand
• Brands and Consumers, Brand Equity
• Internal and External Brand Management
• Brand Extensions, Branding Strategies

CT-41 — Industrial Marketing

Marketing & Sales Management

• Industrial Marketing Landscape
• Industrial Market Goods and Customers
• Industrial Buying Behaviour
• Industrial Market Segmentation
• Industrial Marketing Planning
• Industrial Product Planning & Development
• Industrial Pricing, Advertising and Sales Promotion
• Project Marketing, Logistics and Control

CT-19 — Production & Operation Management

Production & Operations

• Concepts, Methodology and Application of Production and Productivity Techniques
• Operations Strategy
• Forecasting and Operation Management
• Inventory Control, Material Requirement Planning
• Operations Scheduling

CT-20 — Quantitative Techniques for Managers

Production & Operations

• Census and Sample Investigation
• Classification and Tabulation of Data
• Diagrammatic Presentation
• Moments, Skewness and Kurtosis
• Correlation, Regression Analysis
• Theory of Probability, Test of Hypotheses
• Analysis of Variance

CT-42 — Principles of Industrial Management

Production & Operations

• Principles of Industrial Management
• Forms of Business Organisations
• Structure, Line and Staff Relationships
• Chain of Command, Delegation & Decentralisation
• Private and Public Sector Management
• Motivation, Leadership, Supervision
• Industrial Training, Job Evaluation, Merit Rating
• Wage and Incentives
• Costing and Cost Control
• Break-Even Analysis, Depreciation, Valuation
• Plant Location, Materials Handling, Travel Charts, Plant Maintenance

CT-21 — Export Management & Documentation

International Business & Trade

• Export: Need & Relevance
• Sources of Export Information
• How to Set Up Export House
• Formalities of Registration for Exporters
• Export Documentation
• Processing of an Export Order
• The EXIM Policy 1997-2002
• E-Commerce in Export
• Project Export, Product Specialisation

CT-22 — Export Finance Procedures

International Business & Trade

• Export Sales Contract and Incoterms
• Terms of Payment in Exports
• Export Finance, Letter of Credit
• EXIM Bank & ECGC
• Export Pricing, Export Cargo Insurance
• Packaging & Labelling

CT-23 — International Marketing

International Business & Trade

• Introduction to International Marketing
• Selection of Products
• Identification of Export Markets
• Product Planning for Exports
• International Marketing Channels
• Business Communication in Export
• International Marketing Logistics

CT-25 — International Trade

International Business & Trade

• International Trade—An Introduction
• The Basis of International Trade
• Gains From Trade & Terms of Trade
• Balance of Payments, Trade Barriers
• Countertrade & Trade in Services
• Foreign Exchange, Economic Integration
• Regional Groupings & Commodity Agreements
• International Economic Organisations and Forums
• International Monetary System & Eurodollar Market
• Multinational Corporations
• WTO and Trade Liberalisation
• Foreign Trade and BOP of India

CT-27 — Forex Management

International Business & Trade

• Forex Management – An Introduction
• Derivatives, Foreign Currency Futures
• Foreign Currency Options
• The Foreign Exchange Market
• Theories of Foreign Exchange Rate Movement & International Parity Conditions
• Management of Foreign Exchange Risk
• Management of Translation Exposure
• Management of Transaction Exposure
• Management of Economic Exposure

CT-30 — Foreign Trade

International Business & Trade

• Meaning and Types of Trade
• Foreign Trade & Economic Development
• India's Foreign Trade During Planning Period
• Recent Trends in India's Foreign Trade
• Balance of Trade and Balance of Payments
• Free Trade vs Protection
• Export Promotion in India
• India's Trade with EU/ECM, USA
• GATT and UNCTAD

CT-74 — Finance for Managers

Finance & Accounting

• Accounting Principles and Recording Transactions
• Trial Balance, Financial Statements, Bank Reconciliation
• Bills of Exchange, Cheques, Depreciation
• Management Accounting for Decision-Making
• Profit Planning, Budgeting & Budgetary Control
• Investment Appraisal, Management Information & Reporting

CT-75 — Multinational Financial Management

Finance & Accounting

• International Financial Management Overview
• Monetary Systems & Institutions
• Balance of Payments, Foreign Direct Investment
• Cost of Capital & Capital Structure
• Multinational Capital Budgeting, Cash Management
• Country Risk Analysis, International Taxation

CT-76 — Financial Markets & Services

Finance & Accounting

• Common Stock, Merchant Banking, Securities Listing
• Mutual Funds, Money Markets, Stock Market Indicators
• Leasing, Hire Purchase, Factoring, Credit Rating, Insurance

CT-77 — Working Capital Management

Finance & Accounting

• Theories and Approaches to Working Capital
• Financing Working Capital Needs
• Managing Receivables, Cash, Inventory, Payables
• Working Capital Planning Models

CT-78 — Security Analysis & Portfolio Management

Finance & Accounting

• Investment Decision Scope
• Security Markets and Equity Analysis
• Portfolio Theory
• Institutional and Managed Portfolios

CT-91 — Principles of Banking

Banking & Insurance

• Banker-Customer Relationships and Special Relationships
• Payment & Collection of Negotiable Instruments
• Account Opening Procedures, New Age Banking Services
• Development Banking, Priority Sector Loans & Advances

CT-92 — International Banking Management

Banking & Insurance

• Exchange Rates, Risk Management, Derivatives Basics
• Documentary Letters of Credit, Exporter/Importer Facilities
• Correspondent Banking, NRI Accounts
• RBI Exchange Control, EXIM Bank, ECGC

CT-93 — I.T. in Banking

Banking & Insurance

• Bank Computerization Essentials
• Payment Systems, Electronic Banking, EFT Systems
• Technology Upgradation Impact, Security Considerations

CT-94 — Bank Regulation & Compliance

Banking & Insurance

• Legal Framework for Bank Regulation
• Organisation Control, Business Regulation, Inspections
• Winding-Up Procedures, Public Sector & Co-operative Banks

CT-95 — Risk and Treasury Management

Banking & Insurance

• Banking Risk Categories and Regulation
• Market, Credit, Operational Risk
• Introduction to Treasury Management, Products, Funding
• Regulatory Aspects, Treasury Risk Management, Derivatives
• Asset-Liability Management

CT-81 — Insurance & Risk Management

Banking & Insurance

• Understanding Risk and Risk Management
• Introduction to Insurance
• Globalisation of Insurance and Enterprise Risk Management

CT-82 — Insurance Business Environment

Banking & Insurance

• Growth & Development of the Indian Insurance Industry
• Regulations of Insurance Business and Emerging Scenarios

CT-83 — Life & Non-Life Insurance

Banking & Insurance

• Introduction to Life & General Insurance
• Practical Aspects of Fire, Auto, Marine, Health, Rural & Miscellaneous Insurance

CT-84 — Management of Insurance Companies

Banking & Insurance

• Functions & Organisation of Insurers
• Underwriting, Claims Management, Pricing & Marketing
• Re-insurance and IT in the Insurance Sector

CT-85 — Insurance Marketing

Banking & Insurance

• Market Evolution & Strategies
• Agency Law & Becoming an Agent
• Insurance Market Objectives, Communication & Compensation
• Selling Techniques and Case Studies

CT-43 — Drug Store Management

Pharmaceutical Management

• Principles and Practice of Pharmaceutical Marketing Management
• Pharmaceutical Marketing Research
• Distribution in Pharmaceutical Marketing
• Business Organisation Forms
• Legal Aspects of Drug Stores
• How to Start a Drug/Wholesale Drug Store
• Risk Management and Insurance
• Advanced Techniques in Drug Store Management

CT-44 — Pharma Selling and Sales Management

Pharmaceutical Management

• Selling and Marketing Concepts, Selling Process
• Job Skills of Pharma Field Force
• Sales Organisation and Management
• Sales Targets and Training
• Motivation for Career Growth
• Performance Appraisal, Meetings and Seminars
• New Avenues of Sales Promotion
• Policies and Procedures
• Personal Selling, Sales Display
• Ethics in Sales Management

CT-45 — Pharma Distribution Management

Pharmaceutical Management

• Introduction to Pharma Distribution Management
• Past, Present and Future of Distribution Management
• Pharma Wholesaling and Retailing
• Role of C&FA, Role of Medical Representatives
• Physical Distribution—Transportation, Warehouse, Inventory Control
• Mergers and Acquisitions
• Market Dynamics & Strategic Distribution

CT-46 — Anatomy, Physiology and Pharmacology

Pharmaceutical Management

• Cell Structure, Elementary Tissues and Blood Composition
• Digestive System & Vitamins
• Cardiovascular System: Heart Function, Blood Pressure, Disorders
• Nervous System and Brain Structure
• Skeletal Muscle Structure and Function
• Endocrine Glands, Hormones & Respiration Physiology
• Urinary & Reproductive Systems
• Structure and Function of Body Organs

CT-47 — Pharma Product Management

Pharmaceutical Management

• Market Segmentation & Product Management
• Role of Product Manager & Product Life Cycle
• Product Portfolio Analysis & Development
• New Product Launch Management
• Branding, Brand Creation & Market Testing
• Life Cycle Influencing Factors
• Drug Development and Marketing–Research Interface
• Diversification and Specialisation
• Generic and Nonprescription Drug Marketing
• Packaging Decisions

CT-48 — Paradigms in Pharmaceutical Industry

Pharmaceutical Management

• Discovery, Stability Testing & Clinical Trials
• Marketing Studies & Drug Surveillance
• Pharmaceutical Environment, Ethics & Practice
• International/Multinational Pharma Scenario
• Indian Pharmaceutical Perspective
• Intellectual Property Rights in Pharma
• Small Manufacturers & Productivity
• Future Trends in Drug Development

CT-49 — Drug Laws

Pharmaceutical Management

• Drug Regulatory Framework
• Drugs and Cosmetics Act
• Drug Pricing and Control
• Pharmaceutical Patents
• Quality Control Regulations

CT-51 — Principles of Tourism

Tourism & Hospitality

• Tourism Principles and Evolution
• Socio-Economic Facets of Tourism
• Tourism Planning and Development
• Modern Tourism and Travel Industry
• Tourism Marketing
• Future Tourism Management Concepts
• Case Studies

CT-52 — Principles of Front Office Operations

Tourism & Hospitality

• Front Office Department Introduction
• Reservation Activities & Systems
• Check-In, Check-Out, Accounting, Credit Control
• Guest Services, Corporate & Group Sales
• Yield Management, Electronic Front Office, Legal Aspects

CT-53 — Tourism Product

Tourism & Hospitality

• Ancient Religions of India
• Indian Culture, Art and Architecture
• Performing Arts (Music, Dance, Drama)
• Nature-Based Tourism
• Adventure Tourism
• Event Organisation and Management
• Other Tourism Products

CT-54 — Ecology of Tourism

Tourism & Hospitality

• Principles of Ecology and Environment
• Human Ecology and Tourism Impacts
• Tourism and Common Property Resources
• Sustainable and Alternative Tourism
• Tourism Policy and Environment

CT-55 — Travel Agency & Transport Management

Tourism & Hospitality

• International Travel Organisations: Functions and Roles
• Travel Terminology—IATA Geography & Three-Letter Codes
• Travel Guides and Formalities
• Travel Agency Operations
• Time Differences and Types of Aircraft
• Customer Facilities and Journey Types
• Tour Operations and Transport Management
• Airfare Management

CT-101 — Introduction to Tourism and Hospitality Industry

Tourism & Hospitality

• History and Role of Tourism
• Tourism Infrastructure, Guest Services Concepts
• Hotel Objectives, Strategies & Policies
• Hotel Administration & Organisation
• Travel Technology & Distribution Channels
• Future Trends in Tourism & Hospitality

CT-103 — Hotel, Hostel & Hospital Housekeeping

Tourism & Hospitality

• Housekeeper's Role & Department Organization
• Routine Methods of Work, Staffing, Security & Safety
• Cleaning Equipment, Agents, Laundry & Stain Removal
• Surface and Fabric Care, Interior Decoration Trends

CT-104 — Hospitality Operations

Tourism & Hospitality

• Systems Theory in Hospitality
• Procurement, Stores, Maintenance & Engineering
• Front Office, Housekeeping, Food Preparation & Service
• Transportation, Regeneration, Waste Management

CT-106 — Hotel & Tourism Laws

Tourism & Hospitality

• Introduction to Hotel & Tourism Laws
• Hotel, Food & Beverage Business Regulations
• Guest Rights, Contract Laws, International Regulations
• Hotel & Restaurant Registration, Liquor Licences
• Hygiene & Sanitation Regulations

CT-56 — Retail Management

Retail Management

• Introduction to Retail Management
• Retail Trends and Economics
• Retail Formats and Strategies
• Supply Chain Management in Retail
• Retail MIS and Operations
• Managing Retail Personnel
• Customer Services Management
• Retail Research
• Online Retailing (e-Tailing)

CT-57 — Retail Selling

Retail Management

• Personal Selling Skills
• Trading Environment
• Diagnosing Customer Needs
• Involving Customers in Sales
• Customer Care and Payment Options
• Continuing Development Process

CT-58 — Retail Marketing Management

Retail Management

• Store Planning, Design and Layout
• Retail Merchandising
• Retail Marketing & Advertising
• Franchising in Retail
• Visual Merchandising and Displays
• Role of Personal Selling in Retail
• Retail Brands and Pricing
• Retail Services
• International and Internet Retailing

CT-59 — Logistics & Supply Chain Management

Logistics & Supply Chain

• Supply Chain Concepts and Flow
• Activity Mix in Supply Chains
• Inventory Management and Systems
• Purchasing, Store Keeping and Materials Storage
• Japanese Management Practices
• Logistics Management and Cost Control
• Physical Distribution
• IT in Supply Chains
• Benchmarking and Outsourcing

CT-86 — Store Management

Logistics & Supply Chain

• The Stores Function and Organisation
• Location, Layout, Material Identification, Receiving & Inspection
• Storage Systems, Preservation, Materials Handling
• Stock Verification, Scrap & Surplus Management
• Safety, Security, Inventory Control, Accounting & Computerisation

CT-87 — Material Management

Logistics & Supply Chain

• Integrated Material Management
• Classification & Codification of Materials
• Material Planning, Inventory Control, Purchasing Principles
• Quality Control, Make-or-Buy Decisions, Store Management, Materials Handling

CT-66 — E-Commerce

Information Technology

• Foundations of E-Commerce (B2C & B2B)
• Network Infrastructure, Intranets & Extranets
• Web Security: Cryptography, Firewalls
• Electronic Payment Systems & Mobile Commerce
• WAP and Wireless Protocols

CT-67 — I.T. in Business Management

Information Technology

• IT Potentials & Impacts
• Computer Fundamentals and Software
• Introduction to Programming
• Data Transmission & Networking
• Computer-Based Business Applications
• EDI and E-Commerce

CT-68 — I.T.: Its Core Concepts & Issues

Information Technology

• Database Management Systems
• Telecommunications in IT
• Internet Networking Technologies
• Visual Information Analysis
• Multimedia Communication Principles

CT-69 — Development of Information Systems

Information Technology

• Graph-Theoretic Structure of the WWW
• Image, Text and Audio Compression
• Multimedia Analysis and Retrieval
• Optical Networking Evolution
• Computer Security Threats and Countermeasures
• Image Databases
• Soft Computing Applications
• Clustering Techniques

CT-70 — Important Application Areas of IT

Information Technology

• Bioinformatics Challenges
• Telemedicine and Remote Sensing GIS
• E-Commerce Competitive Advantage
• Cybermediary Concept
• Industrial IT Applications
• Rural Development via IT

CT-40 — ERP & MIS

Information Technology

• Business Need for ERP
• Implementation Methodologies
• Role of Top Management
• MIS Concepts & Requirements
• Types of Information Systems
• Management Information Requirements
• MIS Design

CT-61 — Software Sales & Promotional Management

Software Marketing

• Personal Selling in Software
• Market Segmentation
• Interactive Selling and Prospecting
• Sales Presentation and Objection Handling
• New Technologies in Software Sales
• Software Advertising Strategies

CT-62 — Software Product & Project Management

Software Marketing

• Project Management Roles and Organization
• Project Definition and Strategy
• Software Processes and Metrics
• Project Planning, Estimation, Scheduling and Tracking
• Software Product Management

CT-63 — Software Development Methodology

Software Marketing

• Introduction to Hardware and Software
• Software Industry Overview
• Software Development Methodologies and Tools
• Software Engineering Issues

CT-64 — Strategic Issues in Software Marketing

Software Marketing

• Basics of Software Marketing
• Marketing Environment and Management
• Market Segmentation and Services
• ERP, SCM and Enterprise Collaboration
• Indian Software Industry Standards

CT-65 — Trends in Software Industry

Software Marketing

• System and Application Software Management
• Trends in Software Languages and Viruses
• Information Systems Applications
• Database Management
• Telecommunications and Internet Enterprises
• Emerging Technologies and Modeling Languages

CT-97 — Customer Relationship Management

Customer Relationship Management

• Customer-Centric Relationships, CRM Types & Strategy
• CRM by Indian Firms, Retention Strategies, Complaint Management
• CRM Process, Call Centres, Technology-Based CRM Implementation
• Future Trends, CRM Case Studies, E-CRM Integration

CT-98 — CRM in Service Industry

Customer Relationship Management

• Service Characteristics and Product Development
• Customer Knowledge, Service Marketing, Quality Management
• People Potential, Growth Strategies, Information Management

CT-99 — Customer Response Management

Customer Relationship Management

• Customer Service & Benchmarking
• Organisational Structure of Response Centres
• Support Processes, Technology & Telephony Guidelines
• Outsourcing, Script Writing & Testing, Staff Burnout

CT-110 — Marketing & Telecom Product

Telecommunications

• Telecom Product Marketing
• Service Marketing in Telecom
• Customer Acquisition

CT-111 — Telecom & Networking Technologies

Telecommunications

• Network Infrastructure
• Wireless Technologies
• 5G and Beyond

CT-112 — Management & Telecommunication Systems

Telecommunications

• Telecom Operations Management
• System Administration
• Service Level Management

CT-121 — Communication & Theory of Communication

Media & Journalism

• Communication Theory
• Mass Communication
• Media Studies

CT-122 — Media Laws and Ethics

Media & Journalism

• Media Regulations
• Press Laws
• Journalistic Ethics

CT-123 — Print and Electronic Media

Media & Journalism

• Print Journalism
• Broadcast Media
• Digital Media

CT-126 — Advertising and Public Relations

Media & Journalism

• Advertising Principles
• PR Strategies
• Media Relations

CT-127 — Communication Mix and Advertising

Media & Journalism

• Integrated Marketing Communications
• Advertising Strategy
• Campaign Management

CT-128 — Campaign Media and Planning

Media & Journalism

• Media Planning
• Campaign Strategy
• Media Buying

CT-129 — Advertising Agency & Public Relations

Media & Journalism

• Agency Management
• Client Relations
• Campaign Execution

CT-131 — Rural Finance & Commercial Policy

Rural Development

• Rural Banking
• Agricultural Finance
• Rural Credit Systems

CT-132 — Rural Sociology

Rural Development

• Rural Society Structure
• Village Communities
• Social Change

CT-133 — Policy & Program Intervention in Rural Development

Rural Development

• Government Schemes
• Development Programs
• Implementation Strategies

CT-134 — Micro Finance

Rural Development

• Microfinance Institutions
• Self-Help Groups
• Financial Inclusion

CT-150 — AI for Business

Artificial Intelligence

• The new economic landscape
• Measuring ROI of Artificial Intelligence
• Understanding Data, Big Data Framework: 5V's
• AI vs Machine Learning vs Deep Learning
• Core Machine Learning Concepts
• Global AI Case Studies, Indian AI Case Studies
• AI Strategy & Implementation
• AI Governance, Ethics & Policy
• Change Management & Human Factors
• Sustainability & ESG Reporting
• IOT + Robotics: The AI Convergence

CT-151 — Sectoral Applications of AI

Artificial Intelligence

• AI in Marketing & Sales
• AI in Customer Operations
• AI in Finance, Legal & Compliance
• AI in Logistics, AI in Manufacturing
• AI in Healthcare, AI in HRM
• AI in Retail (omnichannel)
• AI in Warehousing & Dark Stores

CT-152 — Foundation of Gen AI

Artificial Intelligence

• Understanding Artificial Intelligence
• Architecture of Gen AI Models
• The Art of Prompt
• Ethical Landscape of Gen AI
• AI Revolution in Media & Content Generation
• AI as Co-Pilot: Software Development
• The AI Powered Enterprise
• Future of AI

CT-88 — Technology Management

Quality & Knowledge Management

• Technology as a Driver of Industrial Competition
• Strategic Management of Technology, Innovation Cycles
• Structure of World-Class Manufacturing
• Evaluation of Technological Investments
• Integration of Design and Manufacturing
• Organization Culture for Learning
• National Technology Policy and Continuous Change

CT-89 — Total Quality Management

Quality & Knowledge Management

• Quality Philosophies and TQM Introduction
• Organizational Reengineering, HR Systems
• Japanese 5-S, Cost of Quality, Benchmarking, International Awards

CT-90 — Knowledge Management

Quality & Knowledge Management

• Knowledge Management Introduction
• Knowledge Context, Organization and Economy
• Knowledge Processes, Tools, Culture in Industry
• From Learning to E-Knowledge, Future of KM

CT-26 — Principles of Management

General Management

• Introduction to Management
• Schools of Management Thought
• Social Responsibility of Management
• Process & Function of Management
• Planning, Decision Making, Management by Objectives
• Concept of Organisation
• Delegation of Authority
• Centralisation & Decentralisation
• Staffing, Direction, Leadership, Motivation
• Communication, Control
• Information Technology and Management
• Modern Management Concepts

CT-28 — Project Management

General Management

• What Is a Project?, Process of Project Identification
• Identification of Factors and Actors
• Scouting for Project Ideas and Screening
• Sources of Net Present Value, Feasibility Study
• Collection of Information About Demand
• Conduct of Market Survey, Demand Forecasting Methods
• Technical Analysis—Materials, Input Constraints, Procurement of Machineries
• Financial Analysis—Cost of Project, Means of Finance, Working Capital Requirement
• Use of Break-Even Chart, Projections of Profitability
• Principles of Measuring Cash Flows, Different Views of Cash Flows, Time Value of Money
• Appraisal Criteria—Benefit-Cost Ratio and IRR
• Investment Appraisal in International Field
• Analysis of Project Risk—Sensitivity Analysis, Risk-Adjusted Discount Rate and Certainty Equivalent Method
• Social Cost-Benefit Analysis
• Network Techniques—PERT & CPM
• Post-Audit and Performance Evaluation
• Behavioural Issues

CT-71 — Managerial Economics

General Management

• Introduction to Managerial Economics
• Demand Concepts and Analysis, Demand Forecasting
• Production and Cost Analysis
• Market Structure Cases, Pricing Strategies
• Theory and Behavioural Theories of the Firm
• Profit Concepts, Capital Budgeting
• Risk, Uncertainty, Trade Cycles & Forecasting

CT-72 — Organisation Behaviour

General Management

• Foundations of Individual Behavior
• Motivation, Leadership, Communication
• Power, Politics, Teams and Decision-Making
• Conflict, Negotiation, Stress Dynamics
• Organisational Structure, Change and Culture

CT-38 — Corporate Governance & Business Ethics

General Management

• Issues and Challenges in Corporate Governance
• Role of Board, Executive Directors, Financial Institutions
• Ethics in Relation to Corporate Governance
• Disclosure & Transparency
• Arguments For and Against Ethics
• Rights and Duties, Ethics of Care
• Ethics in Perfectly Competitive Markets

CT-29 — Business & Drug Laws

Business Laws & Taxation

• ## Business Laws
• Company Law
• Law of Contracts
• Arbitration & Conciliation Act
• Law of Partnership
• Goods & Services Tax (GST)
• Patents, Designs & Trademarks
• Special Business & Economics Law
• ## Drug Laws
• Key Legal Definitions
• Drug & Cosmetics Act, 1940 and Rule 1945
• Sale of Drugs
• The Schedules (A–Z)
• The Pharmacy Act, 1948
• NDPS Law in India
• Regulatory Framework for AAYUSH
• The Jan Vishwas Act, 2023

CT-24 — Indirect Taxes

Business Laws & Taxation

• Background of Indirect Tax Laws
• Liability of Central Excise Duty
• Other Excise Procedures
• Procedure for Import and Export
• Export Promotion Schemes
• Other Provisions in Customs Law
• Penalties and Offences Under Customs Act
• Introduction to Central Sales Tax
• Quantum of CST Payable
• Restrictions on Taxation Under CST Act

CT-31 — Business Environment

Business Laws & Taxation

• Business Environment: Concept & Scope
• Macroeconomic Environment: Major Issues
• Planning in India, Growth Models in Indian Planning
• India's Economic Reforms
• Structural Adjustment & Growth
• Analysis of Business Cycles
• Monetary Policy for Economic Stabilisation
• Foreign Investment, Globalisation & India, WTO
• Fiscal Policy, Fiscal Deficit and Economic Growth
• Financial Sector Reforms
• Industrial Policy in India
• Public Sector and Privatisation
• Social Responsibility of Business

CT-16 — Preparation of Selection Procedure

Communication & Soft Skills

• Understanding Your Attitude & What Is a Positive Attitude?
• Potential, How to Search a Job
• Rewards for Medical Representative in Selling as a Career
• Procedure of Selection
• Criteria for Selecting a Medical Representative – A Check List
• Criteria for Selecting a Front Line Manager
• What Is an Interview?
• Key to Make Good Impact During the Interview
• Factors Considered in Selecting the Job
• Salary Structure and Remuneration
• Specimen Sample of the Interview
• Importance of Bio-data

CT-17 — Business Communication

Communication & Soft Skills

• What Business Communication Is All About
• Forms of Business Communication
• Design for Effective Communication
• What Should Be Communicated and When
• Putting Ideas Together for Communication
• How to Communicate Effectively
• Key Audiences in Business Communication
• Verbal Communication, Non-Verbal Communication
• Written Communication, Using the Right Medium
• Qualities of an Effective Communicator

CT-107 — Fundamentals of Services Marketing

Service Marketing

• Introduction to Services Marketing
• Services Sector in the Indian Economy
• Services Strategy, Consumer Behaviour in Services
• Market Segmentation, Positioning, Demand Management
• Service Quality, Pricing, Distribution, Internal & Interactive Marketing
• Physical Evidence, CRM, Consumer Protection

CT-108 — Services Marketing: Strategy & Case Studies

Service Marketing

• Service Quality, Customer Relations, Branding
• Service Marketing in India
• Sector-Specific Case Studies

CT-50 — Project Work

Project Work

• Application of Concepts Learned in the Course