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THE MBA EDGE
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MBA (Dual Specialisation)
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The MBA Program of IIPM focuses on knowledge and skills required by management professionals who plan to work for Indian and multinational corporations. It provides the students with a general management perspective and introduces them to the latest concepts and practices related to functional areas of management. The substantive exposure to Indian and international management practices with a strong case-study orientation is a unique feature of the MBA Program. In addition, the MBA Program is structured in a flexible manner so that working executives can pursue this program without disturbing their careers. IIPM's Pharmaceutical Marketing MBA is the only industry-specific course designed for Pharmaceutical Professionals. As competition for professional advancement intensifies, understanding the latest techniques in management, innovative marketing strategies and effective methods for corporate growth are a necessity. In an ever-changing business environment, the MBA in Pharmaceutical Marketing equips you with the knowledge needed to stay ahead of the competition.
MBA (Dual Specialisation) is industry-specific program prepares Pharmaceutical Executives with the knowledge and skills required to lead the industry in the 21st century.
 Masters Diploma in  Business Administration (Dual Specialisation)
{select any one specialisation (a) PHARMA MARKETING (b) HOSPITAL MANAGEMENT (c) PHARMA PRODUCT MANAGEMENT (d) PHARMA PRODUCTION MANAGEMENT (e) FOREIGN TRADE (f) HRD (g) FINANCE (h)INSURANCE (i) MARKETING}
Duration 2 Year ,   Eligibility : Any Degree
4 Semester of 6 month each
Semester-I
Semester-II
Compulsory subjects

PM 09 Managing Men
PM 12 Principles of Management
PM 19 Finance for Managers
Optional Subject (select any one)
PM 10 Business Environment
PM 40 Quantitative Techniques for Managers

*Award : Diploma in Management
Compulsory subjects

PM 14 Marketing Management
PM 18 Managerial Economics
PM 25 Strategic Management & Entrepreneurship
Optional Subject (select any one)
PM 49 E-Commerce
PM 66 ERP & MIS

*Award :Advance Diploma in Management
Semester-III
Semester-IV
Student may offer any 3 subjects from one specialisation - as major and 2
subjects from other specialisation - as minor from the specialisation areas given below:
a) Pharma Marketing
 

PM 01 Pharma Selling & Sales Management.

PM 02 Pharma Distribution Management.

PM 04 Pharma Product Management.

PM 05 Paradyme in Pharmaceutical Industry.

PM 50 Project work


*Award : PG Diploma in Pharma Marketing.

 

b) Hospital Management

 

PM 27 Principles of Hospital Planning.

PM 28 Essential Elements of Hospital Administration.

PM 29 Functional Hospital Organisation.

PM 30 Medical Records Hospital Inventory Management.

PM 31 Community Health, Demography Biostatistics.

PM 50 Project work


*Award : PG Diploma in Hospital Management.

 

c) Pharma Business Management

 

PM 02 Pharma Distribution Management.

PM 04 Pharma Product Management,

PM 61 Brand Management.

PM 64 Consumer Behaviour.

PM 23 Organisation Behaviour.

PM 50 Project work


*Award : PG Diploma in Pharma Business Management.


d) Product Management

 

PM 02 Pharma Distribution Management.

PM 04 Pharma Product Management.

PM 61 Brand Management.

PM 62 Conceptual issues in Product Management.

PM 63 New Product Development.

PM 50 Project work.


*Award : PG Diploma in Product Management.

 

e) Production Management

 

PM 56 Production & Operations Management,

PM 57 Material Management.

PM 58 Technology Management.

PM 59 Logistics & Supply Chain Management.

PM 33 Project Management.

PM 50 Project work.


*Award : PG Diploma in Production Management.

 

f) Foreign Trade

 

PM 21 Export Management & Documentation.

PM 22 Export Finance Procedure.

PM 34 International Trade.

PM 41 Forex Mananement.

PM 35 India's Foreign Trade.

PM 50 Project Work.


*Award : PG Diploma in Foreign Trade.

 

g) Finance

 

PM 41 Forex Management.

PM 42 Multinational Financial Management.

PM 43 Financial Markets & Services.

PM 44 Working Capital Management.

PM 45 Security Analysis & Portfolio Management.

PM 50 Project work.


*Award : PG Diploma in Finance.

 

h) Marketing Management

 

PM 11 International Marketing.

PM 15 Principles of Sales Management.

PM 16 Advertising Management.

PM 64 Consumer Behaviour.

PM 20 Industrial Marketing.

PM 50 Project work.


*Award : PG Diploma in Marketing.

 

i) Human Resource Development(HRD)

 

PM 23 Organisation Behaviour.
PM 36 Human Resource Planning.

Pm 37 Industrial Relations.

PM 38 Organisation Development.

PM 39 Research Methodology.

PM 50 Project work.


*Award : PG Diploma in HRD.

 

j) Insurance 

 

PM 51 Insurance and Risk Management.

PM 52 insurance Business Environment.

PM 53 Life and non-Life Insurance.

PM 54 Management of Insurance Companies.

PM 55 Insurance Marketing.

PM 50 Project work.


*Award : PG Diploma in Insurance Management.

 

k) Retail Management

 

PM 46 Retail Management.

PM 47 Retail Selling.

PM 48 Retail Marketing Management.

PM 64 Consumer Behaviour.

PM 59 Logistics & Supply Chain Management.

PM 50 Project Work


*Award : PG Diploma in Reail Management.

 

l) Customer Relation Management ( CRM )

 

PM 36 Consumer Behaviour.

PM 97 Customer Relationship Management.

PM 98 CRM in Service Industry.

PM 99 Customer Response Management.

PM 50 Project Work.

PM 33 Projec Management.


*Award : PG Diploma in CRM.

*Condition Apply.

 Compulsory subjects

PM 07 Business Communication.
PM 13 Business Laws.
PM 33 Project Management.

Optional Subject (select any one)

PM 17 Marketing Research.
PM 24 Corporate Governance and Business Ethics. 
 

*Award : MBA (Dual Specialization)

 
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