IIPM – Indian Institute of Pharmaceutical Marketing is an autonomous distance and online management institute established in 1998, headquartered in Lucknow and serving working professionals across India and abroad.
The Uniform Code for Pharmaceutical Marketing Practices was reissued by the Department of Pharmaceuticals in March 2024, replacing the 2014 code. It tightens what field staff may do to secure access to a prescriber and places obligations on industry associations to police their members.