PM-67 Customer Relationship Management

Customer Relationship Management is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Customer-Centric Relationships, CRM Types & Strategy
• CRM by Indian Firms, Retention Strategies, Complaint Management
• CRM Process, Call Centres, Technology-Based CRM Implementation
• Future Trends, CRM Case Studies, E-CRM Integration

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA