PM-64 Consumer Behaviour

Consumer Behaviour is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Basics of Consumer Behaviour & Buying Environment
• Needs, Motivation, Personality & Perception
• Learning & Attitudes
• Groups/Reference Groups & Family
• Social Class, Culture & Subculture
• Consumer Society and Customer Delight
• E-Consumer Behaviour
• Consumer Research

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA