PM-61 Brand Management

Brand Management is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Competition and Branding
• Concept of a Brand
• Brands and Consumers
• Brand Equity
• Internal and External Brand Management
• Brand Extensions
• Branding Strategies

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA