PM-25 Strategic Management

Strategic Management is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• The Strategic Planning Process
• The Business Vision and Company Mission Statement
• Hierarchical Levels of Strategy
• PEST & SWOT Analysis
• Competitive Advantage
• Porter's Five Forces
• Porter's Generic Strategies & The Value Chain
• Vertical & Horizontal Integration
• Ansoff Matrix
• BCG Growth-Share Matrix & GE/McKinsey Matrix
• Core Competencies & Global Strategic Management
• Porter's Diamond of National Advantage
• Foreign Market Entry Modes
• Entrepreneur and Entrepreneurship Development in India
• Entrepreneurial Motivation
• Promotion of a Venture
• Raising of Funds & Venture Capital
• Nature and Scope of Business

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA