PM-17 Marketing Research

Marketing Research is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Introduction to Marketing Research
• Research Management
• Value of Information
• The Research Process
• Research Design
• Data Collection, Processing & Analysis
• Testing Hypotheses
• Sampling Designs
• Interviewing
• Identifying Market Segments
• Product Research
• Advertisement Research & Media Selection

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA