PM-16 Advertising Management

Advertising Management is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Purpose and Function of Advertising
• Advertising in Marketing Mix
• Appeals in Advertising
• Advertisement Layout
• Advertising Budget
• Selection of Media
• Advertising Agency Functions & Coordination
• Brand Management: A Practical Approach
• Public Relations
• Advertising and Macro-economics
• Real-Time Case Studies

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA