PM-15 Principles of Sales Management

Principles of Sales Management is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Introduction to Sales Management
• Sales Forecasting and Budgeting
• Sales Organisation
• Salesman Recruitment and Training
• Remuneration of Salesmen
• Sales Territory and Quota
• Salesmanship and Evaluation
• Sales Display
• Ethics in Sales Management
• AI for Sales & Marketing

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA