PM-14 Marketing Management

Marketing Management is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Introduction to Marketing Management
• Marketing Planning
• Marketing Research
• Market Segmentation
• Study of Consumer Behaviour
• Product Development
• Branding, Packaging and Labelling
• Pricing Policies
• Channels of Distribution
• Physical, Wholesale and Retail Distribution Management
• Advertising and Sales Management
• Market Analysis

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA