PM-11 International Marketing

International Marketing is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Introduction to International Marketing
• Selection of Products
• Identification of Export Markets
• Product Planning for Exports
• International Marketing Channels
• Business Communication in Export
• International Marketing Logistics

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA