PM-04 Pharma Product Management

Pharma Product Management is a specialized subject in the IIPM curriculum, designed to provide comprehensive knowledge and practical skills for management professionals.

What this paper covers

• Market Segmentation & Product Management
• Role of Product Manager & Product Life Cycle
• Product Portfolio Analysis & Development
• New Product Launch Management
• Branding, Brand Creation & Market Testing
• Life Cycle Influencing Factors
• Drug Development and Marketing–Research Interface
• Diversification and Specialisation
• Generic and Nonprescription Drug Marketing
• Packaging Decisions

Programmes that include it

• MBA
• PG Diploma
• Diploma
• Advanced Diploma
• Executive MBA